greeknewmediashit.tumblr.com was created in april 2011 to poke fun at what i saw as an emerging trend in new media art. hellinistic greco-roman references had become an almost prepackaged model of artmaking, especially among new media work, and at the time i had not seen anyone really addressing it as an emerging or existing trend.

i wanted to expose something that i saw happening, and at first it was very tongue & cheek, which i think the name of the blog makes clear, but it has become something else. i have had numerous submissions & suggestions from people interested in watching the blog act as a catalog or archive of this sort of work. it's been very strange to me watching the blog change & unfold. it started as a criticism of a cliche that i identified but has started self-perpetuating, and canonizing the idea that this is a style or mode that’s not only available to artists but perhaps desirable.

timeless, idealized beauty and forms, virtual reality and internet culture

"...the formula is not just a way to make an image but a representation of man’s technologically mediated encounter with his environment...." brian droitcour , " it's only humanist " - rhizome.org

"hellenistic references in new media art might appear at first as a clumsy way to position digital work in the timeline of art history. but there seems to be more to it than that..." joanne mcneil , "put a corinthian column on It" - rhizome.org